Assertion Analysis #2 Brad Blum
On December 15th, 1791 the startling Bill of Rights were written by James Madison earning the nickname, "Father of the Constitution". The Bill of Rights consists 10 amendments to The Constitution in response to calls from various states coveting substantial constitutional protection for discrete civil liberties. In the Burger King Bill of Rights written by Brad Blum, it is evident that it has quite the resemblance of the indigenous Bill of Rights starting with the title itself containing the guarantees of fundamental rights and also has the resemblance of the Declaration of Independence where you have the three rights of life, liberty, and the pursuit of happiness. It is shown when Blum starts, "You have the right to have things your way."
Once Blum asserts the beginning of his statement he then says, "You have the right to hold the pickles and hold the lettuce. You have the right to mix COKE and SPRITE. You have the right to a WHOPPER sandwich with extra tomato, extra onion, and triple cheese. You have the right to have that big meal sleepy feeling when you're finished. You have the right to put a paper crown on your head and pretend you're the ruler of your "make-believe kingdom" here." With just this half piece of the quote, it simply provides 2 examples of Aristole's "ingredients for persuasion" known as Ethos and Pathos. Ethos is demonstrated when Blum, the CEO of Burger King, says, "You have the right to stand up and fight for what you believe in." You'd expect that since he's the CEO of a fast food restaurant, he knows what food is good and what pleases the audience. Then, Pathos is demonstrated within the whole statement giving off the substantial satisfaction in ordering, eating, and drinking your food and beverage as you'd please. Throughout the whole statement, Blum speaks with euphoria, exhilaration, and the pleasure of letting his customers know that they can have a burger anyway they'd like.
All in all, Blum fundamentally uses the language of rights, persuasive devices, and a enthusiastic tone to advertise Burger King and influence his customers that a properly made meal is equivalent to a properly made life.
Once Blum asserts the beginning of his statement he then says, "You have the right to hold the pickles and hold the lettuce. You have the right to mix COKE and SPRITE. You have the right to a WHOPPER sandwich with extra tomato, extra onion, and triple cheese. You have the right to have that big meal sleepy feeling when you're finished. You have the right to put a paper crown on your head and pretend you're the ruler of your "make-believe kingdom" here." With just this half piece of the quote, it simply provides 2 examples of Aristole's "ingredients for persuasion" known as Ethos and Pathos. Ethos is demonstrated when Blum, the CEO of Burger King, says, "You have the right to stand up and fight for what you believe in." You'd expect that since he's the CEO of a fast food restaurant, he knows what food is good and what pleases the audience. Then, Pathos is demonstrated within the whole statement giving off the substantial satisfaction in ordering, eating, and drinking your food and beverage as you'd please. Throughout the whole statement, Blum speaks with euphoria, exhilaration, and the pleasure of letting his customers know that they can have a burger anyway they'd like.
All in all, Blum fundamentally uses the language of rights, persuasive devices, and a enthusiastic tone to advertise Burger King and influence his customers that a properly made meal is equivalent to a properly made life.
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